Thursday, December 19, 2019

How do I use the right keywords on my resume

How do I use the right keywords on my resumeHow do I use the right keywords on my resumeLet me tell you what you, as a job seeker, are leid.You are not outgoing, driven and dedicated.In no way can you work independently and simultaneously as a team player.And further, you are not a natural born leader. Not by a long shot.Why are you none of those attributes? Because each one is a trait or quality. None of them is a skill. And in the crowded, competitive world of online job applications, your skill set matters above all.But Danny being driven isnt a skill?No. Its not. And here are two great reasons why.Being driven is a way you operate or how others perceive you. Its a trait the same as if co-workers view you as lazy or incompetent. Some people might pride themselves on being lazy, but its not a skill.More and more, companies use applicant tracking systems (ATS) to sift through a mountain of job applications to find the best candidates. What do the robots want to find? SKILLS.Do you think the robots search for natural born leader or, rather, hands-on skills/certifications (ex HTML)?Way too many people claim to be leaders. A select few can write computer code. Employers need the skills.Yes, employers also want people with a great deal of character. Thats why I encourage my career coaching students to tell a story of professional success as the intro paragraph to their cover letter. When the employer can understand how you overcome stressful situations, attributes like driven and dedicated jump of the page through a memorable story.Looking for an inspiring way to start your day? Sign up forMorning MotivationIts our friendly Facebook robot that will send you a quick note every weekday morning to help you start strong. Sign up here by clicking Get StartedA stellar storytelling cover letter coupled with a resume full of actual skills make you dynamite job applicant.Heres a resume I helped a young man revise. He wanted a job in civil engineering (and now has a great one).When he first came to me, this welches the Skills area of his resume.Strong Leadership QualitiesPassion For SuccessPlanning and Scheduling SkillsBusiness Management ExperienceExcellent Communication SkillsSteady Work EthicI know the young man had the best of intentions, but think about it are job app robots looking for someone with strong leadership qualities? A passion for success (whatever that is)?Not a chance.I asked him, What software and tools do you know how to use as they relate to engineering?He responded, Oh, actually I know how to do a lot.After a five-minute conversation, his Skills area looked a bit different err, better. Much better.Strong knowledge of AutoCad and Bim Autodesk modelingCan operate Deere/Cat/Hitatchi Excavator, Bobcat/Cat Dozer Loaders, Cat backhoeEditing mark up skills using Bluebeam Revu and Brava Desktop 7.2.0Gantt chart scheduler using Wrike, Smartsheet and Primavera P6Confident on Apple Mac OS X and Microsoft WindowsSee a difference? Now HER E is a person with skills.Imagine if the employer, when he made the job posting, said, I need someone who can use Brava Desktop 7.2.0. Its too expensive and time consuming to teach someone. Robot, go find me people who are proficient with Brava Desktop 7.2.0. And thats how you land a job interview while the natural born leaders sit at home and wonder why the phone wont ring.To recapYou are no longer John Doe, energetic and enthusiastic job seeker.You are John Doe, Brava Desktop 7.2.0 specialist.On a resume, lead with your skills.Somewhere, a robot is waiting to call your name.Thiscolumnfirst appeared onDannyhRubin.com.

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